J. Cole – Amari download a multi-hyphenate, released a new music video for “a m a r I today, following up his pro basketball debut. Jermaine Cole, 36, reflects on his meteoric climb in the new video for his sixth studio album, The Off-Season. He finishes, “Made it out, it gotta mean something,” as his younger self clings to him for dear life. The message “Hold on to your inner child” appears on the screen. All Cole fans get free counseling. Meanwhile, J. Cole is keeping Vulture Sports alive on his own as a member of the Rwanda Patriots in the Basketball Africa League. (At least till the Olympics are over.)
The veteran rapper made his rookie debut against Nigeria’s Rivers Hoopers on Sunday, scoring three points, grabbing three rebounds, and dishing out two assists in around 18 minutes of action. Several basketball stars, including Ja Morant, Steph Curry, Russell Westbrook, Dennis Smith Jr., and LeBron James, were mentioned in his new album The Off-Season, apparently to summon their energy. Watch J. Cole warm up to his own music in the video below, and then start your own pregame ritual in the video above.
J. Cole – Amari download and stream.